Next Level Social Media Strategy

Working closely with Irina del Río and Nadine Novillo to define and develop their personal brands across social media. From creative direction and visual identity to content strategy, the goal was to build a distinctive and consistent presence that could grow with their careers — generating increased visibility, engagement and organic reach, with individual Instagram Reels reaching up to 160K views.

I worked on the creative direction of the brand and its communication, defining a visual and content language that could balance performance, community and personality. This included the development of campaign concepts, social media content, art direction and creative guidelines, as well as the personal branding of coaches and athletes within the Next Level ecosystem.