Ecoembes

"Si no reciclas, ay ay ay."

A campaign that merges creativity and music to promote responsible recycling habits. Using Canarian polka as its creative foundation, the project reinterprets a traditional folk genre known for its humor, wit and social commentary to connect with audiences in a memorable way. The campaign featured collaborations with Bejo, Fran Baraja, Belén Doreste and Cristina Mahelo.